About Us

About Mark

We do things a bit differently, and that's the way we like it!


Mark Sullivan began his journey in fitness with a local boxing club that his father coached in 1969-1981 winning several district, state and regional championships.

He joined the Army National Guard when he was 17 for 12 years the first 6 years in the infantry, the next 6 years as a flight medic.

Mark went to the University of Nebraska to study Exercise Science from 1982-1987. It was during this time Mark found the value of weight training while consuming quality nutrition with proper rest which not only increased performance but quality of life.

Mark walked on to play football in 1984 transitioning to bodybuilding where he was successfully won several contests ranging from local, state and regional NPC championships. Mark retired from the stage after the 1991 NPC Nationals, when the first of his 3 children were born.

Mark has managed several big box clubs like Gold's Gym, Bally's, Workout America, LA Fitness and 24 Hour Fitness as well he owned and operated Personalized Fitness & Nutrition a Personal Training Studio, Online Coaching Company, MASS Distributors a Nutrition Distribution Company and a Nutrition Store.

Mark continues to have the passion to help and change tens of thousands of lives since 1982 as he continues to coach in person and online.

Mark lives continues to live in Nebraska with his loving wife Katie.